The ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig (KBPIP)
will be staging its fourth advocacy run to clamor for cleaner rivers and
esteros in Metro Manila via “09.30.2012 Run for the Pasig River” to be held in
Quezon City on September 30, 2012.
ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig has a
track-record of organizing three successful runs for the Pasig River. The 2009
Philippine International Marathon: A Run for the Pasig River, which had an
estimated 23,000 participants, helped fund the initial phase of rehabilitation
of Estero de Paco, a 2.9-kilometer tributary of the Pasig River in Manila.
The historic 10.10.10 Run for the Pasig River, meanwhile,
broke the Guinness World Record for the “most participants in a racing event”
with 116,087 runners. It helped rehabilitate the second phase of the Estero de
Paco clean-up.
Last year’s 11.20.2011 Run for the Pasig River was the
largest foot race joined by 86,547 runners, are currently being used to
rehabilitate Estero de San Miguel and four other esteros behind the Malacañang
Palace.
KBPIP’s seven-year rehabilitation program involves cleaning
up all the esteros that drain into the Pasig River in order to thoroughly clean
it. To date, the project has resettled 1,216 families to Calauan, Laguna,
introduced remediation technologies for water quality improvement, trained
community volunteers for the River Warriors program and shared sound waste
management practices with communities.
The 10.10.10 Run for the Pasig River won a Bronze Anvil and
an Award of Excellence at the 45th Anvil Awards given by the Public Relations
Society of the Philippines, while the Estero de Paco clean-up earned an Award
of Merit from the 2010 Philippine Quill Awards given by the International
Association of Business Communicators (IABC) Philippines.
Registration for the 09.30.2012 Run for the Pasig River will
open on July 16, 2012 in SM North EDSA, 2nd Floor Cinema C Lobby (near IMAX
Theatre) and on July 20 in SM Megamall, Lower Ground Level, Building A (near
The Event Center and Food Court) and SM Mall of Asia, Ground Floor Main Mall
(near Music Hall and SM Bowling Center). Aside from the registration, there
will also be merchandise available in the booths, in which part of the proceeds
will also go to river rehab.
Run for the Pasig River Video
